An article released today in InfoWorld titled: Google ad drop may not signal problem By Dan Nystedt, IDG News Service, reports that Internet market researcher ComScore detailed in a report that there was a 7 percent decline in the number of times U.S. consumers clicked on ads next to Google search results in January.
Here are the two possible explanations for this that is cited in the brief article:
- That business on the Web is slowing down.
- No problem exists at all.
Several years ago, I believe it was a Pew Study, found that search users didn’t know the difference between search results and ads. Could it be, just maybe, that search users finally understand ads and adwords and have just stopped clicking on them?
No, that would be too simple of an explanation for analysts to understand. There has to be some greater reason. Something that will make GREAT BIG HEADLINES! Like Henny Penny and the sky is falling!
Congratulations to you, the search users, who finally figured it out and stopped clicking on the annoying ads! Good for you! We salute you!
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